Shine Online
Social media doesn’t have to be intimidating. With the right approach, it can become a natural extension of your church—sharing encouragement, building relationships, and inviting others in.
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Intro - Video 1
Assessment Assignment
Goals Assignment
Module 1 Introduction
Cheat Sheet: Why Social Media Matters For Churches
Common Pitfalls
Assignment: Identify Your Audience
Reflection: Core Values and Mission
Identifying Your Platforms
Understanding Social Media Platforms: Who’s Where?
Checklist: Public Page vs. Private Group
Module 1 Conclusion / Recap
Module 2 Introduction
Content Pillar Brainstorming Part 1
Content Pillar Brainstorming Part 2
Activity: Repurpose Content from Your Church
Checklist: Sensitive Content
What You Need to Know About Copyright
Module 2 Recap
Intro to Module 3
Worksheet: Caption-Writing Practice
Activity: Practice Writing Announcements
Quick Guide: When Hashtags Help (and When They Don’t)
Talking About Visuals
Intro to Canva
How to Design on Canva
How to Use Canva Templates
Template: Canva Graphic Starter Checklist
How to Schedule Content
Content Scheduling Options
How to Batch Content
Practice Page: Scripture & Quote Posts
Module 3 Recap
Module 4 Intro
Template: Simple Weekly Content Calendar (1–3 Posts)
Social Media Safety & Boundaries Checklist
Social Media Safety
30-Day Action Plan
Social Media Evaluation
Free Tools & Resources for Church Social Media
Staying in the Loop
Note on AI